The Prodigy

I have worked with the Prodigy a handful of times over the past few years. While working at Firebrand I designed creative for merchandise ranges as part of their Invaders Must Die and Run With The Wolves tours from 2008-2010.

In 2013 while at The Right Side, I worked with the band and Live Nation to design the creative for their New Year’s Eve event at The O2. The creative was applied to merchandise as well as being used for nationwide press and billboard advertising.

By 2014 the band had already revealed a working title for their 6th studio album; ‘How To Steal A Jet Fighter’. Inspired by the title and in the vein of the “darker and heavier” musical direction the band were now taking, I developed an album creative cpncept. Designing a limited-edition CD box set with spot UV light pen and print. The album was later renamed ‘The Day Is My Enemy’ and the concept never used.

As part of the reveal I developed an idea for the promo video. Recently I revisited the original concept art to make the rough version seen here.