Bravado is the leading global provider of consumer, lifestyle and branding services.

In 2016 I worked with the brand to develop event merchandise for The Stone Roses’ comeback tour. Designing t-shirts drawing on inspiration from the Madchester cultural scene. Embodying the nostalgia of their famous Spike Island gig.

More recently I designed retail focused t-shirts as part of Elton John’s Farewell Yellow Brick Road tour. Creating a modern take on supplied archive photography and accompanying song lyrics.

I have also built and developed brand guides and style guides for acts such as The Who, Sex Pistols and Elton John. These were used to guide international merchandisers on best practises using licensed historical assets and artwork for each act. I oversaw studio creative working on mini collections to appeal to nostalgic fans along with those who sought fresh output to be distributed globally.